Exabeam has appointed Heba Sayed as its new Director of Marketing & Communications for India, the Middle East, Turkey, and Africa (IMETA). This strategic hire is aimed at bolstering Exabeam’s regional presence amidst growing demand for advanced cybersecurity solutions across these key markets.
Sayed will be responsible for developing and executing comprehensive marketing and communication strategies throughout the IMETA region. Her responsibilities include driving customer-centric outcomes and supporting national digital transformation agendas, with a particular emphasis on the Middle East market. She will oversee various marketing initiatives, including cybersecurity events, social media, public relations, and channel marketing, to further establish Exabeam as a premier provider of security operations platforms.
Heba Sayed to Lead Exabeam’s Cybersecurity Marketing in IMETA
In her new capacity, Heba Sayed’s mandate is to assist organizations within the IMETA region in navigating the complexities of evolving cybersecurity threats. She will focus on deepening engagement with Chief Information Security Officers (CISOs) and security teams, providing them with the insights and solutions needed to build robust and scalable digital infrastructures. This includes leveraging modern threat detection, investigation, and response capabilities.
Beyond technical solutions, Sayed’s vision includes a commitment to fostering talent development within the cybersecurity sector. She intends to champion female professionals in technology and support the growth of future leaders within Exabeam. Her marketing approach will prioritize a customer-first philosophy, emphasizing data-driven decision-making and the cultivation of long-term strategic partnerships across a wide spectrum of industries.
Extensive Experience in Technology Marketing
Sayed brings over two decades of experience in the technology marketing landscape. Her career trajectory includes significant roles in sales, product management, channel development, and regional leadership. She has a proven track record of shaping brand narratives and increasing market visibility at major industry events, such as GITEX and Black Hat MEA, across the Middle East and Africa.
Prior to her current role, Sayed held senior positions at prominent technology firms, including a 15-year tenure at IBM. She also contributed to business development initiatives at TE Data and IT Ventures. A graduate of the American University in Cairo, she commenced her career at eKnowledge, where she spearheaded marketing and business development efforts.
Record of Growth and Strategic Impact
During her time at IBM, Sayed advanced to the role of Strategy Leader, Hybrid Cloud and AI, where she provided crucial support to government clients across the Gulf Cooperation Council (GCC). In this role, she managed substantial marketing budgets, refined go-to-market strategies, and consistently delivered strong return on investment. Her efforts resulted in notable revenue growth in Systems Hardware, Commerce, and SaaS, alongside significant increases in marketing-attributed growth.
Following her departure from IBM, Sayed joined LogRhythm Exabeam, bringing her considerable expertise in channel strategies, AI, marketing, communications, public relations, cybersecurity, and sales. She previously served as Head of Marketing & Communications for Exabeam in IMETA, where she was instrumental in strengthening the company’s standing as an industry leader in cybersecurity. Under her previous leadership, Exabeam experienced a fourfold increase in revenue derived from marketing-driven opportunities in 2025 compared to the preceding year.
The January 2026 appointment as Director of Marketing & Communications for IMETA signifies a broadened scope of responsibility. Sayed is now tasked with collaborating closely with sales, product, channel, and regional leadership to accelerate Exabeam’s growth trajectory. Her focus will also be on enhancing Exabeam’s credibility and deepening customer engagement within the dynamic and rapidly evolving cybersecurity ecosystem of the IMETA region.
Moving forward, Sayed’s efforts will be concentrated on further solidifying Exabeam’s market position and expanding its reach across the IMETA territories. The company will likely monitor the impact of her strategies on regional market share and customer engagement metrics. Further announcements regarding Exabeam’s regional growth initiatives are anticipated in the coming months.