Secure Logiq has appointed Elias Bechara as its new Regional Director for the Middle East and Africa (MEA) region, effective immediately. Bechara’s appointment signals a strategic move by the video analytics and CCTV manufacturer to further expand its presence and drive growth within the dynamic MEA security markets. The company also announced that Anand Subbiah will be departing.
Elias Bechara brings a wealth of experience in the electronic security sector, particularly in CCTV and video analytics. His background includes founding the company 6SS Global and representing Irisity in regional markets, equipping him with a deep understanding of the MEA landscape. Bechara’s expertise is expected to be instrumental in developing and executing Secure Logiq’s regional strategy.
Elias Bechara to Lead Secure Logiq MEA Expansion
The arrival of Elias Bechara as Regional Director MEA is set to bolster Secure Logiq’s operational capabilities in the region. His mandate will involve strengthening existing partnerships and forging new ones, while also identifying and capitalizing on emerging opportunities in the fast-paced security sector. The company views this appointment as crucial for its continued expansion and market penetration.
Bechara’s industry presence was notably recognized at Intersec Saudi Arabia, where his introduction to the regional security community was met with positive reception. This public acknowledgment underscores his established reputation and the trust placed in him by other stakeholders within the security ecosystem.
Focus on Advanced Surveillance Technologies
Secure Logiq specializes in advanced surveillance and video analytics solutions. The MEA region has seen a significant increase in demand for such technologies, driven by growing concerns for public safety, infrastructure protection, and efficient asset management. Bechara’s leadership is intended to align Secure Logiq’s offerings with these evolving requirements.
The company aims to leverage Bechara’s technical acumen and local market knowledge to deliver tailored solutions. This approach is designed to meet the specific challenges and regulatory environments present across various MEA countries. The focus remains on providing high-performance, scalable video management systems.
Ben Yoxall, Joint Managing Director at Secure Logiq, emphasized Bechara’s suitability for the role, citing his “local expertise, technical knowledge and leadership experience.” Yoxall also extended gratitude to Anand Subbiah for his contributions to building Secure Logiq’s brand in the MEA. The company wishes Subbiah success in his future endeavors, acknowledging his part in the regional setup.
This leadership change signifies Secure Logiq’s ongoing commitment to investing in key regional markets. The company is poised to capitalize on Bechara’s strategic vision to navigate complex market dynamics and accelerate its growth trajectory. The next steps will likely involve Bechara initiating a comprehensive review of the company’s existing operations and developing a detailed roadmap for future expansion.